As researchers in strategic communications of climate change, we care not only about how to tell compelling climate stories, but also about the audiences — their feelings and reflections.
When it comes to the real impacts of climate change, do ordinary people actually sense them? How do they perceive this topic?

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📕To this end, we has launched the new #QingyanResearch, turning its lens on the RED platform.
By observing and analyzing the public’s own, unfiltered expressions, the project traces the natural evolution of public sentiment—opening new possibilities for climate-related narrative building.

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If you’re interested in public voices or related topics, we’d love to hear from you at info@jichuan.org.