We aspire to be a bridge between professionals and the public, ensuring that valuable knowledge and perspectives spark broader discussion.

In this campaign, we collaborated with brand and city-planning teams as well as data-visualization specialists to transform the abstract complexity of the power system into a visualized city model. Told through a first-person narrative—“the life of electricity”—the project preserved the depth of technology and expertise while adding an everyday warmth and accessibility.

This kind of cross-disciplinary resource linking not only offered industry experts deep insights, but also helped ordinary audiences easily grasp specialized knowledge through familiar daily contexts, such as the electricity use in their own homes. The result: a dual lift in brand influence and product understanding.

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The creative long-form graphic quickly won wide acclaim—within just 24 hours it racked up over 100,000 reads, surpassed 100,000 shares, and drew more than a million total views, becoming a true “conversation starter” across and beyond the electrical industry.